August 2021

Car Inventory Shortages Can Lead to Promo Opportunities

With demand outpacing supply there are fewer vehicles in dealership lots, but opportunity still exists for savvy promo distributors. One way used car dealerships can help alleviate sticker shock is through targeted use of promotional products. Click here to read more. (Source: ASI)


June 2021

Return of Live Events Powering Promo Sales. Distributors aren’t back to pre-pandemic levels yet with sales related to events, but the growing number of in-person activities is fueling business. Read more (Source ASICentral)


April 2021

What is a virtual tradeshow?  A virtual tradeshow is an event that is conducts online using a virtual conference platform and hosted for a brief period of time. With virtual tradeshows, companies in a specific industry have the chance for live chats, watch keynote speakers and showcase their products and services to an audience. Even if you are not in a traditional convention hall, you could still hookup everyone with some awesome swag! Here are a list of ideas that you could send out to your participants prior to your event:

  1. Webcam covers
  2. Phone chargers/power banks
  3. Face masks
  4. Stemless wine glasses 
  5. Drink koozies
  6. Water bottles
  7. Coffee tumblers
  8. Car stickers
  9. Post-it notes
  10. Resuable tote bags
  11. Kitchen utensils
  12. T-shirts
  13. Notebooks/pens
  14. Beach towels
  15. Playing cards

March 2021

5 Tips to Help You Choose the Best Promotional Items

  1. Consider who is your audience
  2. Do your research (aka ask Alpha Specialty for help)
  3. Usability and long-lasting products are key
  4. Tailor your giveaways to align with your company
  5. Set a bugdet and distribution plan

No matter what stage in the process, there is always an opportunity to plan your marketing initiative thoughtfully and strategically. There are many factors to consider when choosing promotional products for your business so make sure to take the time to research clients, trends and statistics to get the best one. Factors like budget, season and usability are things to consider to help you stand out from the competition!


February 2021

Giving away promotional products can help your brand strengthen its visibility and help you survive the competition. When compared to all the other marketing strategies, giving away promotional items seems to have a better and a lasting reach. Doesn't everyone want that for their brand?

Like every other marketing strategy, you will be able to increase the conversion rates only when you carefully plan your campaigns and execute it correctly. By aligning your marketing strategy with the right promotional products, you can maximize your return on investment. Alpha Specialty has the breadth of knowledge and expertise to help you elevate your brand to meet (and exceed) your marketing goals!


January 2021

Fun accessories to spice up any outfit...whether its a beanie, tie, scrunchy or scarf, a branded accesory can complete a look. (Source: ASI) Read more.


January 2021

Why promotional products? Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a t-shirt or a flash drive, they may be more inclined to purchase from you in the future.

Promotional products can be used in a variety of contexts and applications. One of the most common uses is is to raise brand awareness for your B2C company by mass-distributing a promotional item to ensure your brand name is seen and remembered by a larger-than-expected percentage of your target demographic.

You can also use promotional products for B2B outreach, utilizing corporate gifts, for example, to strengthen brand awareness. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or rewards for brand engagements. Promotional products leave lasting memories of your brand while strengthening your messaging and reach.  


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