August 2023

Top 10 ESP Searches: Summer Gatherings Prove Key for End-Buyer Campaigns 

Entertainment, cause-related and sporting events were back in full swing this season, as reflected in distributors’ queries in Q2....Click here to read more. (Source: ASI)

February 2023

Psychology Say You Can Actually Sell Anything 

Mastering the art of persuassian is a necessity when it comes to setting up a successful business...Click here to read more. (Source: Inc)

June 2022

Summer "Secrets": Hidden Gem Products For Summer

The early summer season is an interesting time in the industry, a point at which many choose to take a quick breather before the plunge into the busy Q3-Q4 season. However, there are still significant opportunities for those that choose to see them – perhaps more significant for the uniqueness they represent. It’s in this spirit that we share with you our hidden gem early summer product trends. Click here to read more. (Source: HPG Brands)

August 2021

Car Inventory Shortages Can Lead to Promo Opportunities

With demand outpacing supply there are fewer vehicles in dealership lots, but opportunity still exists for savvy promo distributors. One way used car dealerships can help alleviate sticker shock is through targeted use of promotional products. Click here to read more. (Source: ASI)

June 2021

Return of Live Events Powering Promo Sales. Distributors aren’t back to pre-pandemic levels yet with sales related to events, but the growing number of in-person activities is fueling business. Read more (Source ASICentral)

April 2021

What is a virtual tradeshow?  A virtual tradeshow is an event that is conducts online using a virtual conference platform and hosted for a brief period of time. With virtual tradeshows, companies in a specific industry have the chance for live chats, watch keynote speakers and showcase their products and services to an audience. Even if you are not in a traditional convention hall, you could still hookup everyone with some awesome swag! Here are a list of ideas that you could send out to your participants prior to your event:

  1. Webcam covers
  2. Phone chargers/power banks
  3. Face masks
  4. Stemless wine glasses 
  5. Drink koozies
  6. Water bottles
  7. Coffee tumblers
  8. Car stickers
  9. Post-it notes
  10. Resuable tote bags
  11. Kitchen utensils
  12. T-shirts
  13. Notebooks/pens
  14. Beach towels
  15. Playing cards

March 2021

5 Tips to Help You Choose the Best Promotional Items

  1. Consider who is your audience
  2. Do your research (aka ask Alpha Specialty for help)
  3. Usability and long-lasting products are key
  4. Tailor your giveaways to align with your company
  5. Set a bugdet and distribution plan

No matter what stage in the process, there is always an opportunity to plan your marketing initiative thoughtfully and strategically. There are many factors to consider when choosing promotional products for your business so make sure to take the time to research clients, trends and statistics to get the best one. Factors like budget, season and usability are things to consider to help you stand out from the competition!

February 2021

Giving away promotional products can help your brand strengthen its visibility and help you survive the competition. When compared to all the other marketing strategies, giving away promotional items seems to have a better and a lasting reach. Doesn't everyone want that for their brand?

Like every other marketing strategy, you will be able to increase the conversion rates only when you carefully plan your campaigns and execute it correctly. By aligning your marketing strategy with the right promotional products, you can maximize your return on investment. Alpha Specialty has the breadth of knowledge and expertise to help you elevate your brand to meet (and exceed) your marketing goals!


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