February 2021

Giving away promotional products can help your brand strengthen its visibility and help you survive the competition. When compared to all the other marketing strategies, giving away promotional items seems to have a better and a lasting reach. Doesn't everyone want that for their brand?

Like every other marketing strategy, you will be able to increase the conversion rates only when you carefully plan your campaigns and execute it correctly. By aligning your marketing strategy with the right promotional products, you can maximize your return on investment. Alpha Specialty has the breadth of knowledge and expertise to help you elevate your brand to meet (and exceed) your marketing goals!


January 2021

Fun accessories to spice up any outfit...whether its a beanie, tie, scrunchy or scarf, a branded accesory can complete a look. (Source: ASI) Read more.


January 2021

Why promotional products? Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a t-shirt or a flash drive, they may be more inclined to purchase from you in the future.

Promotional products can be used in a variety of contexts and applications. One of the most common uses is is to raise brand awareness for your B2C company by mass-distributing a promotional item to ensure your brand name is seen and remembered by a larger-than-expected percentage of your target demographic.

You can also use promotional products for B2B outreach, utilizing corporate gifts, for example, to strengthen brand awareness. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or rewards for brand engagements. Promotional products leave lasting memories of your brand while strengthening your messaging and reach.  


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